Why is this a Buddhist Poem? Essay -- Literary Analysis, Who Are You?,

The protagonist of the poem, Who Are You, attempts to define his identity in the manner that most humans fall victim to. The inquirer, assumed to be Buddhist, is unsatisfied with his response as it contradicts the Dharma of the enlightened Buddha. Peter, when asked, â€Å"Who are you?† endeavors to label himself by the people that surround him, the place in which he was born, and the traits that he feels connected to. The question, however, is a deception used in the hope of unveiling the flaws of the perception that humans carry for themselves. The Buddhist questioner engages in conversation with the motive of exposing the three marks of existence. The first is Anitya, impermanence, the second is Duhkha, dissatisfactoriness, and the third is Anatman, no self. The no self is a principle that other religions contradict, and most humans have difficulty comprehending. The Buddha replaces the concept of an intrinsic or everlasting soul with the Five Aggregates, thus further illust rating impermanence. In order to eradicate the Duhkha in Peter’s life, he must recognize all these notions within the Buddhist doctrine along with that of Dependent Arising. This further explains the source of Anatman, offers a passage to eradicate the Duhkha, and further cease the existence of Samsara. With the dharma of the Buddha, it is evident that Peter’s ignorance towards life will become replaced by wisdom and comprehension, allowing him a lifestyle liberated from Duhkha. The method, in which Peter desperately attempts to decipher who he is, represents the flaws that the Buddha recognized in most sentient beings. These flaws are epitomized by the three marks of existence. The first mark of existence, reflected in the man’s responses, becomes visible. This... ...t his identity, he finds that no answer seems to satisfy the other. The more perplexed Peter becomes, he discovers how little he truly knows, and upon declaring this, the questioner is appeased. This is because the motive of the Buddhist is to unveil the dharma of the Buddha in hopes of enlightening his disciple. Through his questions, he illustrates the three marks of existence, Anitya, Duhkha, and Anatman. The Buddha replaces Anatman with the Five Aggregates to explain the impermanence and the dissatisfactoriness in the human realm. In addition, the notion of dependent arising is prevalent in hopes of explaining the cause for Duhkha, ignorance, and the method to eliminating it. Through the banter between he who is enlightened, and he who is not, the reader is hopeful that Peter will appreciate the dharma presented and cease the delusion and dissatisfactoriness.

Marketing Analysis of Li-Ning

LI-NING limited company was found in 1980. At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. In 1995, it became the leading sports brand of China. Through exploration over 20 years, it gradually becomes a famous international sports brand representing China. In this report, it makes a marketing plan for the next three years according to detailed analyse of internal and external environment of LI-NING, which is based on the model of Benchmarking, Product Lifecycle and PESTEL. At the same time, it finds the key issues of LI-NING facing through news. Afterwards, according to the key issues, build the feasible objectives. And then it detailed recommend target market segment, positioning and marketing mix and critical factors for LI-NING limited company. Introduction Li-Ning Company Limited is one of the leading sports brand enterprises in the PRC, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. In addition, the mission of the company is that through sports to inspire people the desire and power to make breakthroughs. The vision is to be a world’s leading brand in the sports goods industry. At the same time, Breakthrough is the core values of LI-NING (LI-NING, 2010). There are a great number of products in LI-NING. However, Shoes of LI-NING is the aim of research in the report. Audit and analysis A marketing audit is a comprehensive systematic, periodic evaluation of a company’s marketing capabilities. The audit examines the goals, policies, and strategies of the marketing function. Marketing audits are performed on a regular basis by an unbiased, independent company and are used to improve a company’s overall marketing performance or to establish new marketing plans. An effective audit include these six points, they are marketing environment audit; marketing strategy audit; marketing organisation audit; marketing systems audit; marketing productivity audit and the marketing functions audit. (Kotler, et al, 2009) Audit is divided into two parts to analyse including internal and external analysis. Firstly, internal analysis onsists of two important points: the performance and determinates of strategic options. And two models will be adopted to make internal analysis, which are benchmarking process and product life cycle. In the performance, it is financial and marketing measures of past and current performance. Benchmarking process Researching and looking for the best practices in leading companies, it could compare with own enterprise, so that improving t o catch up the leading enterprise to enter and create a virtuous cycle of good performance. The key is learning from the best enterprise in the industry. In addition, through the study, the firm could rethink and improve the practices of business management, and then it could create their own best practice. Benchmarking focuses on practical experience and emphasis on specific links, interfaces and processes. (Kotler, et al, 2009) LI-NING regards NIKE and ADIDAS as its main competitors. At the same time, LI-NING is the leading sports brand in PRC. Actually, the product of LI-NING has advantage in the respect of sale, source and price. If it keeps remaining the advantage, it will have a good market share. If it loses the price advantage, although the advantage of brand and development of products still exist, the market share of LI-NING shoes will be decrease. At present, the main gap between LI-NING shoes and NIKE shoes is brand value. As for LI-NING, it is important to improve the value of shoes brand, so that it has the chance to increase market share, even catch up with NIKE and ADIDAS. Advantages and disadvantages of benchmarking Benchmarking is an effective management tool because it overcomes ‘paradigm blindness’. It gives firms a new method, idea and tool to improve their effectiveness. The major limitation is that it remains inadequateness to measure the whole effectiveness of such metrics. Product life cycle The product life cycle is defined as the period that starting with initial product design, such as research and development, and ending with the withdrawal of the products from the marketplace. It is a series of stages, including introduction, growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. LI-NING shoes are currently in the growth stage. On the one hand, LI-NING always wants to catch up with the sales of NIKE shoes in china. LI-NING continually research and develop new technologic shoes for young people interested in sport. At the moment, the demand of their new technological shoes is increasing. On the other hand, LI-NING is well known for providing sports products in china and lots of people like to purchase their shoes. Advantages of disadvantages of Product Life cycle Product Life cycle is an applicable method for the internal analysis. It is convenient for marketing manager to apply different marketing mix strategy based on the different stages. In addition, it is easy to observe due to the two variables, which are time and sales. There are 3 key points to describe the limitation of product life cycle. Firstly, there are no clear classification criteria of starting and ending point. Secondly, not all of product cycle curve is standard s-type; also there are many special product life cycle curves. Thirdly, the decline of product does not mean that it cannot regenerate. If it improved through appropriate ways, it could recreate a new product life cycle. External analysis It is determinants of strategic options refer to past and current strategies, strategic problems, organisational capabilities and constraints, financial resources and constraints, strengths and weaknesses. On the other hand, micro environment and macro environment are the key factors to analyse. Customers and competitors usually are considered as the micro environment factors. Any company cannot serve every customer in markets, only through effective market segmentation and then choose their own target market, so that companies can get market shares. Based on a few of professional marketing research, the customer of LI-NING shoes actually is higher than their excepted. The core customer is 14- 45. However, as for sports industry, the ideal age should be young people from 14-25 years old. However, because of the influence force of brand, budget of spread, market position and price strategy, the enterprise of sports products often focus on the second and third city. However, in the primary city, they cannot catch up with the international enterprise. So, LI-NING counts NIKE and ADIDAS as its main competitors. In the new competition time, LI-NING developed hi-technology and youthful products to compete with NIKE and ADIDAS. For instance, LI-NING developed the new technology called ‘gong’ as if the some shoes of NIKE put air in shoes, which is used in shoes to improve the bounce of people. PESTEL PESTEL is the main method to analyze the macro-environment, consisting of political, economic, social, technological, environmental and legal. Political Johnson (2008) indicates that political is about business activities of organisation and the potential impact by political power, relevant policies laws and regulation. As for LI-NING, there is a stable political environment, and the main market in domestic which is supported by nation. On the other aspect, the policy will not change rules for controlling the organisation or collecting more tax, this helps LI-NING to compete with mighty foreign sports brand to occupy the market share of nation. Economic Johnson (2008) suggest that it is the economic structure of external organisation, industry distribution, resources situation, the level of economic development and the trend of economy in the future. China's increasing quickly economy is obviously known by people in the whole world. In 2010, the GDP is ?3405. 07 billion, which increased by 9. 1%. Based on the exchange rate of the end of year 2010, it is approximate 4986. 8 billion dollar which is rank of number three in the world. Therefore, the level of customer purchasing capacity enhance continually. Social Johnson (2008) suggests that it is about cultural change, expectations, demographics and family change. For the company of LI-NING, firstly, the language barrier does not seem an actual problem for foreign products in market. Secondly, because of the increase continually GDP of PRC, customer have consumption capacity to purchase ideal shoes. Technology Johnson (2008) indicate that technology include new technology of product, new design, new material, development trend and application prospects. As for LI-NING, the first is that the technology can reduce the cost of products and services, and increase the quality. Secondly, the improved technology can make it more convenient for customers to purchase products. For instance, customer can purchase product and pay money through internet bank. Thirdly, changing the way of sale by improving technology, LI-NING can sell shoes in network shop. Finally, technology improves a new way for LI-NING to communicate with customers. For example, customer can communicate with the company on the internet. Environment Johnson (2008) indicates that it is about an activities, product or services of organisation that can interact with the environment factors. As for LI-NING, it is the most famous brand in sports industry in PRC. However, it has a big gap to the world famous brand. Regarding as the leading enterprise in China, it has some influences on the other sports firms. On the other aspect, to produce LI-NING shoes is not dangerous for environment and it can be cyclic utilization. Legal Johnson (2008) indicates that it is the laws, regulations and judicial status of external organisation and the legal awareness of integrated system consisting of citizens. As for LI-NING, it has registered trade mark. Also it is not against law for the organisation to produce or to sell shoes. Advantages and disadvantages of PESTEL PESTLE can effectively analyse the macro-environment of LI-NING. As for the disadvantages of PESTEL, there is a rapid change in society and the effect of analysis will not last for a long time. In addition, PESTEL only refers to the external environment and sometime it needs to be considered in connect with other factors such as the organisation itself, competitors and the industry that it is operating. Key issues There are 5 key issues faced by LI-NING are below: 1) American marketing research organization, sporting goods intelligent (SGI), the beginning of January 2008 had shown the rank of market value for the whole world sporting goods companies. LI-NING beyond the Asics of Japan in the comprehensive world sporting goods companies. Arranging after NIKE, ADIDAS and PUMA, it is number four. The market value of NIKE is 32. 039 billion dollar, ADIDAS is 15. 364 billion dollar, puma is 6. 4 billion dollar and LI-NING is 3. 86 billion dollar. However, there is a big distance to catch up NIKE and ADIDAS. (bin 2008) 2) There is a wide gap between LI-NING and NIKE or ADIDAS. The days of sales of inventory of NIKE are 84 days, and ADIDAS is 64 days, but LI-NING is 161 days. It means the inventory of LI-NING occupied a large capital, which influence the cash flow and Return on Capital Employed. (song 2010) 3) The shoes of LI-NING are not professional in the aspect of sports shoes as NIKE and ADIDAS. The professional shoes of LI-NING remain keeping the level of the protection for athletes in competition. (song 2010) 4) Compared with the advertisement star of NIKE and ADIDAS, the spreading strategy of LI-NING cannot attract the eyes of customer. Because of the lack of super star, the popularity of LI-NING is lower than the other two competitors. ) Both of the two companies NIKE and ADIDAS have developed over 40 years, and the popularity of shoes is considerable bigger than shoes of LI-NING. Therefore, LI-NING could lost a number of customer who is aim to purchase the famous brand shoes. (CTEI 2009) Objectives The objective is the starting point of the marketing plan. The objectives can find after analysis the environment of market. In addition, the objecti ves should use SMART criteria. The SMART criteria are consisted of specific, measurable, achievable, relevant and time bound. Specific means that the objective should state exactly what is to be obtained. For example, it might set an objective of getting ten hundreds new customers. Measurable means that an objective should be capable of measurement, so that it can be determined whether it has been obtained. Achievable means that the objectives should be realistic given circumstances in which it is set and the resources available to the business. Relevant means that objective should be relevant to the people responsible for achieving them. Time bound means that objectives should be set a deadline. To set up marketing objectives, there are two parts of objectives including marketing and financial. Doyle (2006) indicates that in the marketing goals that the marketing plan should have a clear sales goal. The primary market objectives are sales and share. In the financial goals, profits, return on investment and cash flow should be the primary financial objectives. For the LI-NING limited company, there are six objectives. Financial objectives: 1) Earn an annual rate of return on investment of 20% during the next three years after taxes. Compared with the data of year 2009, it should increase a little from 18% in 2009 to 20% during the next three years. 2) Achieve average net profits of ?23. million in China over the next three years period. Because the profits in 2009 is ?15. 6 million and the new series of professional sports shoes for target customers will coming in China market, and then the net profits will increase 50% at ?23. 4 million in the next year. 3) Achieve average cash flow of ?37. 9 million in China over the next three years period. Because of there will be a good sales in future, the inventory will reduce. Therefore, the cash flow will increase 40% to ?37. 9 million. Marketing objectives: 1) Increase the market share from 17% to 20% or 22% in china during the next three years. Due to the arrival of new sports series, it will attract a number of attentions from young person. Therefore, the market share will increase 3% to 5%. 2) Increase customer awareness of the professional sports shoes of LI-NING brand from 15% to 30% over the next three years period. The information of professional sports shoes could deliver to young customers interested in through all kinds of advertisement. Therefore, it will attract a large number of customers’ attention. Target market segments Market segmentation Before deciding the target market segment, it should make market segmentation. Doyle (2006) indicates that a market is divided into different homogeneous groups of consumers. They have different benefits wants, the amount they are able or willing to pay, the media they see and the quantities they buy. A market segment is a customer group with one or more characteristics that cause them to demand similar product. In most markets the need of for segmented offering is obvious because a single product will not meet all the customers. Segmentation has two variable types: needs and profilers. Customer needs are the basic criteria for segmentation of market. As for profilers, these are descriptive, measurable customer characteristics such as geographic location, nationality, age and income. Doyle (2006) states that ‘consumer and industrial markets generally differ in their sets of need and profiler variables’. Commonly, consumer market segmentation is divided by four main parts, Geographic, Demographic, Psychographic and Behavioural. Organisational market segmentation could consist of seven parts. They are industry of end user, organisational type, size of organisation, geographic location, application, usage and purchasing organisation. In addition, the strategy of choosing target market segment is important, and it has three ways to choose. 1) Undifferentiated marketing It means that enterprise regard the whole market as own target market. Stern (2006) indicates that enterprise ignores actual or potential differences among segments, and targets one offer to the whole market. 2) Differentiated marketing The strategy of differentiated marketing is divided the whole market into a number of different market. According to the different market, it develops different product considers the different marketing strategy to meet the needs of different customer. ) Focused marketing Stern (2006) indicates that firm does not aim to compete in the majority of the market, but rather specialises in one segment, or a small parts of segments. Therefore, the firm can exert the advantage in the minority market and improve the occupancy of market. Choosing target market segment However, the most important point is to choose target marke t segments. There are five factors govern the attractiveness of the segment, including segment size, segment growth, profitability of the segment, current and potential competition and capabilities of the business. LI-NING is a leading sports brand enterprises in the PRC, and their shoes product should have a right direction. There are three key points to describe the target market of LI-NING, including brand positioning, target market and target customer group. The selection of LI-NING target market: Brand positioning: young, fashion and professional sports shoes. The reason is that the market consumption capacity of young people has enhanced and people have the tendency to buy high-end products. Target market: relatively quite wealthy city. The reason is that LI-NING as a leading brand of sports industry is quite expensive for low income group. Because of LI-NING is aim to produce good quality and functional shoes, the cost could higher than normal shoes. Therefore, it is suitable for relatively quite wealthy city to purchase. Target customer group: 14-35 years old, athlete, young person, people who love sports. And the most of middle-end market and the less of high-end and low-end market and The reason is that the shoes of LI-NING are quite suitable for young person and athlete. Additionally, it has the function to protect foot when people putted on shoes. On the other respect, according to produce some high quality to improve the image of product, for instances the product suitable to play golf. On the other hand, to produce the low-end product, it is aim to reduce the interference from the other low-end brand. However, the core market is the middle-end market. In the market, it can follow the original brand, which is aim at ages around 24 to 35 years old that they have quite good income and consumption capacity, and also they are the main customers of LI-NING. Market positioning To make a market positioning, it should choose a strategy to position it and apply a suitable tool to analyse. Firstly, market positioning has been shown how a business can offer superior value by strategies that add value or reduce costs. Marketing positioning also called product positioning, which is according to the position of the existing product of competitors in the market segment to create a new product which is different with competitors’ to give customer different feeling, so that the product possess the capacity to compete. Doyle and Stern, 2006) On the other hand, before making market positioning, it should analyse the situation of market, and then to choose an appropriate tool to find the answer of market positioning. There are two tools to analyse it, including perceptual mapping and the pane mapping. Compared with pane mapping, the perceptual mapping is quite usual in normal analysis. It is a visualization statement of customer for products or brand perception and preference. The aim is to attempt to deliver the view of customer or potential customer using a clear and visual map. The chart has shown the information about LI-NING, NIKE and PUMA. Both of NIKE and PUMA have high quality. And then, the shoes of LI-NING have the gap to them in the quality. On the other hand, compared with NIKE and PUMA, LI-NING has the advantage of price. LI-NING can apply the price advantage to expand stores in the most of city, so that people who have low income and cannot afford to buy the product of NIKE and PUMA could purchase the shoes of LI-NING which is also a famous sports brand in the world. In addition, according to a new positioning in market, LI-NING has another advantage, which is possessed the approximate function and fashion design to attract more customers of young person. Meanwhile, to choose an appropriate strategy to position product, it is possible to beat competitors. Therefore, the strategy of market positioning is a kind of strategy of competition, which means that according to the characteristic of product and the awareness of customer for product determine the competition relationship between own product and competitors’. There are three ways for enterprises to position market. * Avoiding powerful enterprises positioning It means that avoiding powerful enterprises to find a place which is belong to self. The advantage is avoiding the directly competition with powerful firm, and build an own image in customer’s mind. Because of the way of position has a quite low risk, and has a high success rate. Usually, it is adopt by the most firms. * Competitive positioning The aim of the way is to compete with powerful competitors, so that it can achieve a great market advantage once beat powerful competitors. However, there is high risk for firm. * Repositioning It is to change characterise of product, and then changed the image in customers’ mind. The aim is for target customer having a new understanding for the new image of product. Wilson and Gilligan 2005) LI-NING should adopt the way of repositioning. The reason is that from 2006 to 2007, LI-NING has researched the main customer group, and it has big gap between actual customer group and target customer group. The age of actual customer group is around 35 to 40, so that a number of young person feel that LI-NING is inferior t o international brands on the cool and fashion. It is unsustainable for LI-NING in the future. To catch up the new objectives which love and focus by a great number of young person, LI-NING should adopt the way to change the old image in customer’s mind. At the same time, according to change the technology and design of shoes, it is possible loved by more and more young person. Marketing mix Marketing mix is the sort of marketing decisions, which management makes to apply its positioning strategy and reach its objectives. There are four parts in marketing mix including product, price, promotion, and place. Product decisions include product variety, product performance, product features, product design, packaging, sizes and brand name. Price consists of discounts, allowances, geographical pricing, payment terms and credit terms. As for promotion, it includes sales force, public relations, customer promotion, advertising, trade promotion and direct marketing. Place refer to distribution selection, density of distribution and dealer support. (Doyle ;Stern, 2006) Product As for LI-NING, it is facing a strong challenge from NIKE and ADIDAS in the future. To keep the shoes of specialization, technological innovation is the key point. LI-NING should keep researching and developing the shoes which is good for young person more professional and fashion. The price should suits the level of young person and lowers than NIKE and ADIDAS, so that a number of customers choose the shoes of LI-NING. According to the value principal, even though the price of LI-NING shoes is lower than the other competitors such as NIKE and ADIDAS, the degree of satisfaction and comfort is quite high. Promotion There are three key points. Firstly, to find the suitable sports match to sponsor, it attracts a large number of attentions for LI-NING shoes. Secondly, it should make an accurate advertisement positioning. ‘Make the change’ is the slogan of LI-NING. The aim is to give customers an impression that they could change everything when they putted on shoes of LI-NING. Finally, it should choose a suitable media to spread advertisement such as TV, newspaper, internet and broadcast. Place The place should distribute with two methods including traditional and new distribution. In traditional distribution LI-NING has its own stores where consumers could purchase it. Also LI-NING could use intermediaries to sell its shoes. On the other hand, in the new distribution it could sell shoes on the internet through the online store. Critical factors Critical factors refer to the detailed implement and control of marketing plan for companies. It helps companies to achieve expected objectives. Firstly, marketing implementation is a strategy, which means that it is the process from marketing plan to action and task. Also, it make sure the task is been completed. For the other point, marketing control is a working system to make sure firms run according to expected objectives. (Kotler, 2000) As for LI-NING, there are five critical factors in the implement and control of marketing plan. ) The strength and direction of advertisement. Advertisement is a method of promotion. Efficient implementation of advertisement can increase the popularity of LI-NING shoes, and then a large number of customers will concentrate on it. 2) The quantity and quality of raw materials. Possessing enough raw materials can help the firm to produce enough shoes to meet the needs of customers. Additionally, because of high quality of raw mater ials, LI-NING can produce the high quality shoes. 3) The depth of researching and developing technology. Technology is a key point for LI-NING to positioning. Developing the professional sports shoes through deeply researching on technology can help LI-NING to reach objectives smoothly. 4) The grasp of the professional sports technology knowledge for dealers and salesmen. It increases the impression of LI-NING for customer. Because dealers and salesmen can detailed describe the functions of shoes to increase the impression of LI-NING shoes which is the product of high technology. 5) The monitoring level of manager. For instance, in the process of marketing implementation, the effective monitoring on each step from manager can help LI-NING to immediately find the existing problems and solve them. Recommendation The shoes of LI-NING are in the growth stage of the Product Lifecycle, there are many methods can keep it increasing. A few suggestions mentioned below to help LI-NING. 1)The direction of advertisement should aim at target customer group. Since the customers between 15 and 29 years old are quite like watching basketball and football matches in china, LI-NING should sponsor these matches to attract the attention of young customers. 2)The LI-NING shoes are the marketing leader in the sports brand in china. Therefore, it should try and introduce new series products to take more market share. The brand loyal customers will also buy the new series products to try. 3)LI-NING should offer a sale of bundle on selling shoes. For instance, on the purchase of a pair of shoes, the price of accessory such as stocks and shoelace is discounted or is a presentation. 4)Product differentiation of LI-NING shoes is a key factor. The LI-NING shoes have different series for different situation to wear. Therefore, it should to describe the different shoes on advertisement, websites, and retailer, helping customers to choose the right one for them. )As for the shoes of ultralight series, it is positioned as racing shoes. However, there is a same type product existing called marathon. Therefore, it is better to change the ultralight to the kind of performance training that could be a new product and will be concerned. 6) Allow customers to try shoes is another way for LI-NING to effectively sell shoes. When new shoes arrival in store, it should allow customers to try the shoes within 60 days. If they not satisfy the shoes, customers can send back their shoes. 7)Enhance training salesmen. They should improve politeness and professional knowledge to communicate with customers better. Conclusion. In a word, this report adopts relevant models to analyse the internal environment and external environment of LI-NING. It finds the key issues through news. Based on the analysis of key issues, the feasible objectives are drawn up for the company. In addition, the marketing management action suggests are given to reach the objectives. The marketing management action includes target market segment, positioning and marketing mix and critical factors in implementation and control. Finally, there are some recommendations given to LI-NING shoes. ;

Building Blocks Of Collaborative Teams - 2028 Words

CHAPTER III: COLLABORATIVE TEAMS Building Blocks of Collaborative Teams In this model, each group of people would embrace and utilize the building blocks of collaborative teams as an integral part of their work. In this sense, the structure embeds the components necessary for a culture of PLCs to exist. DuFour contends that collaborative teams are the building blocks for a PLC to exist thus in order for a team to be truly collaborative, these building blocks must be in place. The building blocks of collaborative teams include norms, roles, people, self-assessment, PLC goals, and support. Each of these is included in the PLC self-assessment rubric in the tools section of this chapter as the first category of the rubric. Brief†¦show more content†¦DuFour et. al (2016), Hord, Roussin, Sommers (2010) PLC Goals Based on our assessment, what will be our PLC goal in terms of moving toward collaboration champions? Teams establish PLC goals around moving toward high-functioning collaborative teams? Sheard Kakabadse (2002), DuFour et. al (2016), Hord, Roussin, Sommers (2010) Support How will we decide when support is needed and whom will we access? Do we need support now? Teams have identified a network of support and access them regularly as needed through the PLC process. *Specific information on resources can be found in the references section at the end of this Guide. A colorful graphic around the building blocks and guiding questions is offered in the tools section of this chapter and can be reproduced when introducing these Building Blocks as a part of the PLC culture within your district and high school. As you think abut implementing this within your district or high school, I challenge you to think about who might the learners be for each group that supports collaborative teaming as an element of creating the culture of PLCs. 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The building project gives Bemus Point the opportunity to start from the ground up and look at all aspects of our middle school program. It is essential to the future success of the middle school program that there is a part of the building for middle level students to call home

Labor Unions Today - 930 Words

Labor unions today Today most labor unions in the United States are members of one of two larger umbrella organizations: the American Federation of Labor-Congress of Industrial Organizations (AFL-CIO) or the Change to Win Federation, which split from the AFL-CIO in 2005. Both organizations advocate policies and legislation favorable to workers in the United States and Canada, and take an active role in Democratic party politics. The AFL-CIO is especially concerned with global trade issues. Private sector union members are tightly regulated by the National Labor Relations Act (NLRA), passed in 1935. The law is overseen by the National Labor Relations Board (NLRB), part of the United States Department of Labor. Public sector unions are†¦show more content†¦It protects the right of workers to engage in any concerted activity for mutual aid or protection. Thus, no union connection is needed. Concerted activity in its inception involves only a speaker and a listener, for such activity is an indispensable preliminary step to employee self-organization.[4] Labor Education Programs in the United States In the US, labor education programs such as the Harvard Trade Union Program created in 1942 by Harvard University professor John T. Dunlop sought to educate union members to deal with important contemporary workplace and labor law issues of the day. The Harvard Trade Union Program is now currently part of a broader initiative at Harvard Law School called the Labor and Worklife Program that deals with a wide variety of labor and employment issues from union pension investment funds to the effects of nanotechnology on labor markets and the workplace. [edit] Jurisdiction of labor unions Labor unions use the term jurisdiction to refer to their claims to represent workers who perform a certain type of work and the right of their members to perform such work. For example, the work of unloading containerized cargo at United States ports, which both the International Longshore and Warehouse Union and the International Brotherhood of Teamsters have claimed rightfully should be assigned to workers they represent. A jurisdictional strike is a concerted refusal to work undertaken by a union to assert its members right to suchShow MoreRelatedDoes America Need Labor Unions Today?2811 Words   |  12 Pages English 102 Section 401 November 24, 2012 Does America Need Labor Unions Today? President John F. Kennedy once said, â€Å"The American Labor Movement has consistently demonstrated its devotion to the public interest. It is, and has been, good for all Americans.† Organized labor has a goal of helping workers get what they deserve in all aspects of their jobs such as salary, benefits, hours, working conditions, and so onRead More The Knights of Labor Essay1327 Words   |  6 PagesThe Knights of Labor represented the pinnacle of the up lift labor movement. They, at one time, had membership that numbered in the hundreds of thousands and nearly hit a million members. This organization was unique in its time because it espoused many of the ideals we hold today as statutory for an ethical and equitable society as well as employee and employer relationships. The Knights of Labor did not begrudge industry or capitalism, moreover they were less of a concern than the organization’sRead MoreKnights of Labor Essay1246 Words   |  5 Pages The Knights o f Labor represented the pinnacle of the up lift labor movement. They, at one time, had membership that numbered in the hundreds of thousands and nearly hit a million members. This organization was unique in its time because it espoused many of the ideals we hold today as statutory for an ethical and equitable society as well as employee employer relationship. The Knights of Labor did not begrudge industry or the capitalism, more over they were less of a concern than the organizationsRead MoreLabor And The Roots Of Progressivism1539 Words   |  7 PagesAnwar Khalid Professor Wegner HIST 124 11 November, 2014 Labor and the Roots of Progressivism The progressive era was an age of rapid advancement in social, economic, and societal values that shaped the United States into what it is today. The industrialization and subsequent labor reforms of the mid to late nineteenth century across the world helped to shape the United States and its entry into the modern world. Labor unions and the reforms they forced helped us to modernize and ethically improveRead MoreLabor Unions And The American Labor Relations Act Of Canada Essay1715 Words   |  7 Pages Before the 1930s, labor unions had little to no voice in the contracts of industrialized companies. Labor Unions â€Å"are organizations of workers whose primary objectives are to improve the pecuniary and nonpecuniary conditions or employment among their members† (Ehrenberg Smith, pg. 451). The Christian Labour Association of Canada (CLAC) and the United Automobiles Workers (UAW) are different unions in Canada and the Unites States. Even though they have some similarities, the two groups have manyRead MoreLiterature Review : Wage Suppression / Bracero Program1424 Words   |  6 Pagesdriving mechanism for profit maximization, in turn such actions result in labor exploitation and suppressed wages as demonstrated by the Bracero program in the 1940’s. Rivoli touches on the short term economic effects, however, she fails to analyze the long term consequences of the temporary work program, which then wholistically undermines her argument. The bracero program was initially prompted by a demand for manual labor during World War II and began with the U.S. government bringing in experiencedRead More The Gilded Age Essay1094 Words   |  5 PagesThe Gilded Age Mark Twain collaborated with Charles Dudley Warner on The Gilded Age: A Tale of Today. Published in 1973, as Twain’s earliest work of extended fiction, The Gilded Age gives a name to the period of opulence and corruption at the end of the 19th century. Portraying the superficial luxury of Washington and high society, the authors describe â€Å"The general laxity of the time, and the absence of a sense of duty toward any part of the community but the individual himself† (Twain 203)Read MoreThe History and Formation of Labor Unions in the Unites States of America2389 Words   |  10 Pagesworst time during American labor history, the Industrial Revolution. During the Industrial Revolution, large numbers of people in the United States flocked to work in factories where they faced long hours, unsanitary and unsafe conditions and poor wages. Labor unions, or groups of organized workers, formed in the United States to ensure workers the right to a safe workplace and a fair wage in the face of capitalistic factory owners seeking wealth. In exchange, union members owe the responsibilityRead MoreEssay about Chapter 162321 Words   |  10 PagesIn order to achieve substantive change in the Gilded Age, farmers, workers, and local reformers sought to bring up protests and strikes; however, the government would respond with force in attempt to prevent further labor difficulties and keep the focus on local corporations. Unions were crushed by big industrialists with force rather than to seek compromise, which effected the efforts of farmers, workers, and local reformers to make a change in the era. 4. Describe the involvement of the AmericanRead MoreEssay about The Protection of Labor Unions1206 Words   |  5 Pagesâ€Å"Labor unions once represented a significant share of the U.S. labor force, peaking at almost 35 percent of workers in 1954. Today, less than 12 percent of the labor force is unionized (Vachon 239).† There are two different types of unions; the private sector and the public sector. The public sector unions consist of government jobs: teachers, postal workers, police officers, etc. The private sector is comprised of businesses owned by the individuals. The unions in the private sector were created

The Impact Of Cognitive Behavioral Therapy - 1041 Words

Literature Review of the Impact of Cognitive Behavioral Therapy for Marine Veterans who Served in Iraq One of the most vulnerable groups to post traumatic stress disorder are Marine veterans. This is because they often see the worst aspects of any conflict. The Iraq war, also known as Operation Iraqi Freedom was one of the bloodiest conflicts in recent history. During the course of this conflict 4,411 American Soldiers lost their lives, including 1,023 Marines (Defense Casualty Analysis System, 2017). With such a high loss of life, it is easy to see why helping those who served in Operation Iraqi Freedom is so important. Learning more about the treatment effects of Cognitive Behavioral Therapy for United States Marines, who have been†¦show more content†¦The National Institute of Mental Health (2016) defines PTSD as â€Å"a disorder that develops in some people who have experienced a shocking, scary, or dangerous event†. Both the United States department of Veterans A ffairs, and the National Institute of Mental health have similar definitions regarding what PTSD is and how to treat it. In most cases PTSD symptoms begin showing within three months of when the initial incident occurred. However, in some cases, they can begin years after the traumatizing event, often being triggered by an outside entity. For an individual to be diagnosed with PTSD they must meet a specific set of criteria. To be diagnosed with PTSD a person must suffer from symptoms such as re-experiencing the event, avoidance, arousal and reactivity (trigger re-experience event), and cognition and mood symptoms (National Institute of Mental Health, 2016). All of these symptoms must be present in a client for at least one month before being diagnosed with PTSD. PTSD can develop for a number of reasons. In the majority of PTSD cases are triggered through combat situations or sexual assaults. Individuals who suffer bodily harm, during a traumatic event, have a greater chance of developing PTSD symptoms than those who were uninjured (U.S. Department of Veterans Affairs, 2016).Show MoreRelatedCognitive Therapy And Mental Health Problems914 Words   |  4 Pagesindividual engages in (Beck, 1970). Lastly, cognitive errors focus on the faulty thinking that patients have developed due to the way that they experience the world around them. Cognitive therapy aims to shift this pattern of thinking teaching the patient how to reframe their thoughts to a more rational thought pattern. While this book was written specifically for work with depressed patients, Beck begins to notice within his practice that this therapy technique could be adapted to treat other disordersRead MorePsychodynamic Approach On Human Nature1108 Words   |  5 Pagespsychodynam ic, cognitive- behavioral, existential- humanistic, and postmodern approach. â€Å"Psychodynamic approach sees human functioning based upon the interaction of drives and forces within the person, particularly unconscious, and between the different structures of the personality.† (McLeod, 2007, para. 4). Psychodynamic approach uses conscious and unconscious forces to explain one s personality. Sigmund Freud is looked upon as one of the creators of this movement. â€Å"Cognitive- behavioral approach,Read MoreIntensive Individual And Group Cognitive Behavioral Therapy For Obsessive Compulsive Disorder Essay906 Words   |  4 PagesLiterature Review Intensive Individual and Group Cognitive Behavioural Therapy for Obsessive-Compulsive Disorder This article highlights the experience of a 46 year old woman with obsessive compulsive disorder, and how adding cognitive behavioral therapy to her treatment benefits her. Obsessive compulsive disorder is a disorder which affects approximately 2 to 3 percent of the population (Salkovskis, 2007) (Taylor Reeder, 2015). Cognitive behavioral therapy is a method of treatment recommended by theRead MoreCognitive Behavioral Therapy ( Cbt )1373 Words   |  6 PagesLiterature Review Cognitive behavioral therapy is a widely-used technique that is practiced in a variety of different fields across the spectrum. Cognitive behavioral therapy is derived from the cognitive behavioral theory. According to Dorflinger (2016), Cognitive behavioral therapy (CBT) is a therapy approach that addresses maladaptive thoughts and behaviors that can negatively impact mood and overall function (p. 1286). Cognitive behavioral therapy is a mix between cognitive therapy and behaviorRead MoreCognitive Behavioral Therapy1111 Words   |  5 PagesThe most cost effective interventions for adults with anxiety disorder appears to be individual forms of Cognitive Behavioral Therapy. The mean total societal costs were lower for Cognitive Behavioral Therapy as compared to Selective serotonin reuptake inhibitors and Cognitive Behavioral Therapy and Selective serotonin reuptake inhibitors (Apeldoorn et al, 2014). In particular, self-help books are cost effective compared with other forms of treatment options. Drugs and group based psychologicalRead MoreTreatment Models Chosen For Comparison1241 Words   |  5 Pages Treatment Models Chosen for Comparison 1. Narrative Therapy the role of the therapist, views of people and their problems, and the approach for helping. Narrative therapy is a way to look at a person’s life story and their struggles from an outside looking in approach. The problems become separate from the individual. Narrative therapy helps the client examine their life story from a strengths perspective. Instead of focusing on the problems the worker helps the client identify their strengthsRead More1.Provide A Brief Overview Of Cognitive-Behavioral Therapy1462 Words   |  6 Pages1. Provide a brief overview of cognitive-behavioral therapy (CBT). Your definition should include key concepts/assumptions of CBT as well as the therapeutic process (e.g., structure, therapist role, client role). Cognitive-Behavioral Therapy (CBT) is a mixture of both Cognitive Therapy (CT), which deals with a person’s thoughts and Behavioral Therapy (BT), which concentrates on an individual’s overt or outside personality. According to Barbara P. Early and Melissa D. Grady, CT specializes in theRead MoreDefinition And Intervention Mid Term Project Is Teen Dating Violence1156 Words   |  5 Pagesand effective communication skills. The three most important leader styles that will be identify in my group are directive leaders, participative leaders, and supportive leaders. I will be discussing interventions, such as Cognitive-Behavioral Therapy, Dialectical Behavioral Therapy, positive self-talk, psychoeducational group, and counseling group. Adolescent Dating Violence â€Å"Teen dating violence is a pattern of controlling behavior exhibited towards one teenager by another in a dating relationship†Read MoreEffects Of Depression On Mental Illness1383 Words   |  6 PagesDepression is a disabling condition that impacts a person’s relationships, life, and health (Nardi, Francesconi, Catena-Dell’Osso, Bellantuono, 2013). People develop depression from many life stressors, including loss of a loved one, low self-esteem, lack of social support, job loss, natural life stressors, and many more. Many types of therapy can alleviate the symptoms of depression for an individual. However, Cognitive Behavioral Therapy has been shown to have the most consistent enduring effectsRead MoreConventional Versus Traditional Methods Of Treatment On Psychotic Patients862 Words   |  4 PagesTreatment on Psychotic Patients Introduction The following reading will present the discussion about cognitive behavioral therapy and how if in any way, improves the quality of life of patients living with schizophrenia when compared to conventional pharmacological treatments. Schizophrenia is a debilitating disease that can impact all areas of an individual life. Even with the use of many therapies available there is room to investigate which forms of treatment improve the quality of their life.

The Risk Inherent in Project of Harriet-Free-Samples for Students

Questions: 1.Provides a thorough and detailed explanation of his/her reaction to Harriet's suggestion, evaluating Harriet's idea and providing a strong rationale for his/her position. 2.Provides a thorough and detailed evaluation analyzing whether or not capital projects should have their own unique cost of capital rates for budgeting purposes, including a strong rationale for conclusions drawn, evaluating the relatively high risk inherent in Harriet's project, and recommending whether or not it should be budgeted at higher risk. 3.Student provides a thorough and detailed explanation of how he/she would factor the notion of risk into the analysis so that all competing projects that have relatively lower or higher risks can be evaluated on a level playing field. Student provides strong rationale for his or her approach to factoring in risk for such purposes. Answers: 1.The issue put forward in the question is that if a particular project is financed with the help of retained earnings and bonds will that be useful for the firm or not. In order to justify this statement at first the meaning of retained earnings must be understood. Retained earnings refer to the earnings that are kept aside as a reserve of cash with the main purpose of growing further business in the future. In simple terms retained earnings are nothing but profits or revenues kept aside by the company for further expansion or emergency purposes. Retained earnings can also be used for financing the day to day operations of the business. Now the paradox lies in the fact that investment if done with the help of retained earnings then the case becomes such that revenue is used for incurring more revenue or loss. Thus undertaking risk on the basis of already earned revenue has certain advantages and disadvantages (Brigham Houston, 2016). The advantage of financing projects with retaine d earnings is that the owner or the core management of the company is in total control of the situation, that is no involvement from any kind of third party has to be tolerated by the management in the matter of utilizing the retained earnings in the business. Using the retained earnings does not really add to the profile of debt and also no extra interest payments have to be done on the profits. Businesses using capital other than retained earnings are burdened with decisions from creditors or new partners or investors in such a way that the entire decision making process become an issue in itself. But companies using retained earnings enable them to keep away the unnecessary judgments or decisions from hampering the entire process (Shim, 2013). However there are also certain disadvantages that are related with the utilization of retained earnings. The first disadvantage is that the entire process of financing becomes slow. This is because in the procedure of collecting or retaining enough funds the chances to grab new business opportunities might be missed. Retained earnings are also used in the course of daily operations thus too much usage of retained earnings for the purpose of further expansion may undermine the purpose related to daily operation funding. Contrary to the above presented opinion, inclusion of new partners or investors in business may open brand new ways to business that might be very helpful for the business to prosper and grow (Atherton, 2012). Harriet though is of the opinion that retained earnings must be used so that the projected return is more but the conditions required to execute such a proposal should be checked by the management and then the final decision should be taken (De Mooij, 2012). 2.The issue presented in the question is that whether capital projects should have unique cost of capital rates for budgeting purposes or not. Capital projects should have unique cost of capital rates for budgeting purposes because this helps in assessing the economic sense of a particular project. In more simple terms the discounted net present value should be more than the expected costs of financing, then only a project is undertaken(Brigham Houston, 2016). The risk related to a particular project must be assessed as because projects with high risk have to have a higher percentage of discount than the historical weighted average cost of capital of the company. A unique rate of cost of capital enables a company to calculate the cost of capital accurately so that the net present value can be assessed properly (Humphrey, 2014). The risk inherent in Harriets project is high and should be budgeted at higher risk because when the retained earnings are used, the after tax cost of debt is reduced to 7% and as a result the weighted average cost of capital would come down to 3.5% thus the 10% projected return would be great (Godley Lavoie, 2016). 3.The issue presented in this particular question is that how the projects with higher or lower risks can be evaluated on a level playing field. This can be done by finding out the net present value of the project that should be more than the cost of capital related to that particular project. The different accounting methods used for this purpose are internal rate of return, accounting rate of return and pay-back period (Brigham Houston, 2016) References Atherton, A. (2012). Cases of start-up financing: An analysis of new venture capitalisation structures and patterns. International Journal of Entrepreneurial Behavior Research, 18(1), 28-47. Brigham, E. F., Houston, J. F. (2016). Fundamentals of financial management. Cengage Learning.( Chapter 10 pp. 340-360) De Mooij, R. A. (2012). Tax biases to debt finance: Assessing the problem, finding solutions. Fiscal Studies, 33(4), 489-512. Godley, W., Lavoie, M. (2016). Monetary economics: an integrated approach to credit, money, income, production and wealth. Springer. Humphrey, C. (2014). The politics of loan pricing in multilateral development banks. Review of International Political Economy, 21(3), 611-639. Shim, J. (2013). Bank capital buffer and portfolio risk: The influence of business cycle and revenue diversification. Journal of Banking Finance, 37(3), 761-772.

Reflection Paper About the Speech of Martin Luther King, Jr. I Have a Dream Delivered 28 August 1963, at the Lincoln Memorial, Washington D.C. Essay Example

Reflection Paper About the Speech of Martin Luther King, Jr. I Have a Dream Delivered 28 August 1963, at the Lincoln Memorial, Washington D.C. Paper Reflection Paper about the speech of Martin Luther King, Jr. I Have a Dream delivered 28 August 1963, at the Lincoln Memorial, Washington D. C. I Have a Dream is extremely emotional, a hopeful vision of the future of race in this country. King recognized that the March, with an attending crowd of over 200,000 as well as a national television audience, would be the perfect opportunity to gain support for the civil rights movement. He intended to persuade his audience of the justice of the cause, encourage them to not abandon hope, and warn them that in the process of gaining our rightful place we must not be guilty of illegal deeds, declaring his belief that nothing positive is accomplished through violence King. He designed his speech with those goals in mind. Kings understanding of the size and composition of his audience determined the rhetorical choices he made while composing his speech. It is important to understand that while hoping to influence the attitudes of an entire nation, King was primarily addressing a black audience. He spoke of generations of injustice, and referring to the recent increase in violence, stressed the importance of remaining non-violent. He warned against an attitude of distrust toward our white brothers who have come to realize that their freedom is inextricably bound to our freedom as evidenced by their presence here today. He is obviously speaking directly to black Americans. Because of this focus, King made rhetorical choices he knew would be familiar to a black audience with a shared cultural background. Those choices have proven powerful to people of all races, but they were selected with a black American audience in mind. The reasons for Kings rhetorical choices are frequently attributed to their special impact on black Americans, but it should be worried that the effectiveness of these choices crossed all racial boundaries. We will write a custom essay sample on Reflection Paper About the Speech of Martin Luther King, Jr. I Have a Dream Delivered 28 August 1963, at the Lincoln Memorial, Washington D.C. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Reflection Paper About the Speech of Martin Luther King, Jr. I Have a Dream Delivered 28 August 1963, at the Lincoln Memorial, Washington D.C. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Reflection Paper About the Speech of Martin Luther King, Jr. I Have a Dream Delivered 28 August 1963, at the Lincoln Memorial, Washington D.C. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer King knew an emotional speech would have greater impact upon a large, outdoor crowd. He presented a beautiful and compelling vision of equality that inspired the crowd, expanded his national audience and ensured their attention to future messages. He wanted to reach the masses and did so. To inspire the crowd, to instill his speech with an emotional and spiritual quality, King utilized the delivery style of the black folk pulpit of which he was master. King, a master stylist, used a variety of rhetorical techniques in his speech. I Have a Dream needed to touch a wide range of people: people from different geographical locations, with different education backgrounds, of different color. King anticipated the importance of the March, knew he had a real opportunity to be heard by millions. He recognized the difficult demographics of the situation. The audience would be enormous and distractions would be inevitable in the wide open outdoor location. He also understood that the patience of black Americans was too sorely tried: black Americans would no longer be pacified with mere promises. And while understanding their frustration, King passionately wanted to convince the crowd to pursue their cause without violence. Because he understood of all of this, King chose not to focus on detail, not to focus on strategy. He appealed to the crowds higher emotions of spirituality and patriotism. God was on their side, their struggle would be rewarded. Currently, â€Å"I Have a Dream† is still considered a deep work studied in both literature and speech classes. â€Å"I Have a Dream† is a masterpiece which describes, with wisdom and compassion, a peoples long struggle for equality.